Stop sending paid clicks to your homepage
A homepage is built for everyone, which makes it built for no one. Someone who clicked an ad about knee replacement should land on a page about knee replacement, not a general hospital site with eleven menu items. That single change often moves cost per lead more than any bidding tweak.
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What you get
The exact volumes are written into your scope before work starts, so there is never a question later about what was promised.
Best for: Anyone spending on ads who is currently sending that traffic to a homepage.
- One page per campaign or offer, with a single clear action
- Copy matched to the exact ad and keyword that brought them
- Loads in under two seconds on mobile data
- Form and WhatsApp capture, with leads sent to you instantly
- Conversion tracking wired to Google Ads and Meta
- A/B variants where the traffic volume justifies testing
- Higher Quality Score, which lowers what you pay per click
Landing pages, answered
Your homepage has to serve every visitor, so it dilutes the message and offers too many exits. A landing page answers one question for one person and asks for one action.
Often, yes. Google scores the match between keyword, ad and landing page. A better match raises Quality Score, and a higher Quality Score means you pay less for the same position.
Often taken together with
Google Ads
You show up at the top when someone searches for exactly what you sell.
Meta Ads
Your ads reach the right people on Instagram and Facebook, and the enquiries land in your WhatsApp.
Google Business Profile
You appear on Google Maps when someone nearby searches, with correct hours, photos and reviews.
Want landing pages handled properly?
Start with a free audit. We tell you what is working, what is not, and what we would do first, whether or not you hire us.